From featuring in London Fashion Week to across the globe in Shanghai Fashion Week, meet the Birmingham talent whose designs are exactly what every woman needs.
Now a bona fide business owner and garment curator to her very own innovatively cut and elegantly coloured clothing line, Jada Lynton, is fast becoming one of the city’s next big fashion creatives; aiming to make 2016 her best year yet.
Founded in 2014, JADA is a unique contemporary luxury fashion brand, on a mission to create the ultimate capsule wardrobe to take the stress out of finding accessible and interchangeable youthful clothing for the modern day woman.
September of last year excitingly saw the Birmingham born-and-bred fashion designer launch her SS16 collection at the Scoop international trade show at the prestigious Saatchi Gallery during London Fashion Week. “It was a great experience.” The 28 year old said.
Top: JADA’s AW14 collection | Bottom: JADA’s AW15 collection
“I think showcasing in other cites is great for exposure. During London Fashion week it was nice to hear how refreshing they thought was that there were brands based outside of London.” She added.
“And now with the internet, it has bridged the gap in communication and the ability to showcase your work; the whole world can see you. You can work form anywhere. Going to other cities is great way to network.”
JADA also featured at Shanghai’s 2015 Fashion Week, gaining many of her orders from Asia for that season, and taking her ambition of minimalist tailoring into a globally stocked brand.
“The brand is going from strength to strength within the Chinese market, and I have some very exciting plans in the pipeline for the coming year.” She goes on to explain, “There will be some major changes to the brand in the coming year and I’m looking forward share them later on.”
Since this year she has been working on her new AW16 collection, which will again be shown at Shanghai Fashion Week in April. Describing her latest designs as classic, timeless and minimal pieces, Jada considers her AW16 tailoring as modern contemporary dressing for women who want more wearable directional clothing.
JADA’s pop-up shop at London Fashion Week 2015
“Designing my latest collection has been the easiest collection so far, it’s a lot more concise and to the point I feel, and a lot of the signature pieces have remained.” She says, “AW is my favourite season to design, as it allows me to do more with the outerwear, which I love.
“I always say it’s the first thing people see when they meet you, so it’s the best way to make a statement. I would say the Ruma smoking jacket from SS16 collection is my favourite, it’s a great evening piece.”
The talented creative mostly looks to Minimalist art and brutalist architecture for her inspiration; which can clearly been seen within her refrained silhouettes and graceful modernisation of classic staples that capture a calm essence during our busy lives.
Even her use of tonal colours clearly reflect her design philosophy of timeless femininity in a wearable and functional way throughout. While the versatility of all her pieces, from structured outerwear to refined fabrics, make her overall aesthetic ideal to wear for both daytime and evening at a manageable price whilst sustaining a luxury appeal.
“I definitely strive to create something different that makes women feel comfortable and confident. I try and cut my clothing in a way that is unique, but still classic and minimal.” She adds.
JADA’s SS16 collection
“I also really try and figure out what women want to wear, which usually drives me more than trend. I look more at timeless wardrobe pieces and try and update them with my own aesthetic.”
From a young age Jada knew she always wanted to her have own design label and says she’s always been a creative person. The creative director admits to always reading fashion magazines and making clothes at school, “I haven’t really wanted to do anything else. Although my passion as a designer has evolved over the years.”
After graduating at Rochester’s University for the Creative Arts, Jada started as a Design Assistance at Georgia Hardinge, a London womenswear brand. Before moving back to Birmingham and diving into her stylish artistry through launching her own fashion line.
“I thinks being from Birmingham helps me stand out.” Says the freelancer-turned-designer, “I think the best thing is when people are surprised the brand is from Birmingham, it just proves not everything has to be from London.”
For those interested in breaking into the fashion industry Jada has some advice for all aspiring designers out there wanting to break the mould: “Have a thick skin, keep trying, stay positive, research constantly and network, it’s always about who you know!”
Jada’s designs are available via her website, where you’ll find her latest and past collections. But what are the next goals this designer wants to achieve in the future?
“I’m very excited about the coming AW16 showing in Shanghai, and hopefully launching something new for the UK market in September!”