Ladies, it’s time to get in ‘Formation’ with Beyoncé’s new fashion venture, available now in Selfridges, Birmingham, for all your sportwear glory!
One of the fiercest songstresses in the music scene has officially launched her highly anticipated athleisure fashion line, Ivy Park, in Selfridges Birmingham this week.
Merging practical sportswear with slick fashion-led design, the hotly awaited range by the Beyoncé, which includes progressive, stylish essentials to look chic both on and off the field, is now on sale at the city-centre store!
From ‘Ivy Park’ embellished leggings that tone your pins, to mesh #instaworthy workout bras for, Selfridges Birmingham is selling a gorgeous capsule collection from the popular range, with prices beginning at just £20!
Top left: Black Ivy Park Mesh Panel Vest – £20 | Top middle left: Ivy Park Crew Neck Tee Colbat – £22 | Top middle right: Ivy Park Back Mesh Insert Bra – £20 | Top right: Ivy Park Crew Neck Crop Top – £30 | Bottom left: Ivy Park Low Rise Capri – £35 | Bottom middle: Ivy Park Logo Leggings Side – £25 | Bottom right: Ivy Park Mid Rise Capri Dark Grey Marl – £35
With an aim to create a line that is both practical and stylish, Beyoncé, who is the most Grammy-nominated woman ever, has combined technical innovation with streetwear cool to create resistant but fashion-inspiring attire.
Pieces use breathable, durable fabrics that both lift and shape the waist to enhance the female form, as well as use substantial straps for maximum support.
WANT TO KNOW HOW TO STYLE THE ATHLEISURE LOOK IN AND OUT OF THE GYM? CHECK OUT OUR ATHLEISURE STYLE GUIDE
Adam Hockney, general manager of Selfridges, said: “Ever since Beyoncé uploaded an Ivy Park picture to her Instagram, we knew this would be one of the most highly anticipated launches of the year.
“Beyoncé is the ultimate role model for young women – she’s healthy, purposeful, successful and happy – and the Ivy Park range reflects this.”
Like most current athleisure wear, these designs can naturally extend beyond the boundaries of just a quick jog or a trip to the gym.
So much so, some of it is not only suitable to, but also is meant to be worn around the general vicinity of your trips outside – whether that be out shopping, grabbing a drink with your girls or even to lounge around in.
Adam adds:”More people than ever are conscious about their health and wellbeing and the clothes in this range can be worn seamlessly from the gym to socialising. We know it’s going to be hugely popular.”
With a name inspired by her daughter, Blue Ivy ,and the star’s personal solace in parks, a place which motivates her to set goals and accomplish them, Ivy Park has come to Selfridges as part of the store’s everyBODY campaign.
EveryBODY is a campaign that aims to influence the way we depict, treat and talk about our bodies to promote joy, strength and beauty of individuals united in motion, where yoga lovers in Birmingham are being invited to take part in a record-breaking mass yoga session outside the iconic Selfridges store later this month to test their core skills.
Keen yoga enthusiasts are being invited to join some of the city’s most respected yogis to take part in Birmingham’s biggest ever Yoga Moment – which is expected to see up to 500 people participate in a light 20 minute session before work.
The complementary event on Tuesday, April 26 at 8am will give shoppers and city workers the chance to say ‘namaste’ before starting their busy day and be part of the attempt to create Birmingham’s largest yoga gathering ever recorded.
WHAT’S YOUR FAVOURITE PIECE FROM THE IVY PARK COLLECTION? DON’T FORGET TO TAG US AT #STREETCHICFASHION IF YOU BAG YOURSELF ANY OF THESE DESIGNS! AND FOLLOW US ON INSTAGRAM, FACEBOOK AND TWITTER!
Feature image credit: Ivy Park