With 90% of their stock exclusive brands not found elsewhere in the city, Liquor Store Womenswear really is among the crème de la crème of Birmingham’s retail scene.
Liquor Store Womenswear, Birmingham, is kicking off our first ‘Hidden Gems’ series, and with its brand exclusivity, welcoming demeanour and eye for high quality clothing, it’s not hard to see why.
This very friendly independent clothes store, near Snow Hill Station, is devoted to bringing its customers some of the finest, and most exclusive, brands in women’s fashion at the moment at affordable prices.
Store manager and denim connoisseur, Phil Hazel, said: “There were a couple of shops in Birmingham that had elements of what we’re about, but not probably how we saw it.
“So we felt there was a huge gap there to create something which had a denim foundation but equally looked at quality brands and longevity of products and timeless pieces that created the essential range for the store.”
Congregating vast expertise to bring an eclectic mix of heritage and next generation clothing, Liquor Store is a sartorial dream, stocking quality staples that you can wear over and over again for years without it losing its original form.
Not to mention their passion and specialist knowledge for denim, making the joy of looking for jeans an easy, helpful and fun experience again; even offering a free alteration service to find your perfect fit.
Supplying a globe-spanning collection of handpicked denim, footwear and accessories, from super stylish Levi’s to durable Redwing boots, there is something available for everyone.
Every brand they stock possesses a distinctive captivating story to tell that is discovered by and shared with the customers that purchase them.
“Phil Hazel really is one of the independent retail scene’s stars;” says James Roberts, Centre Manager at Great Western Arcade. “He continues to ride the wave of high quality fashion by offering something new and, having survived a turbulent economy.
“The arcade has welcomed an influx of independent retailers over the past 12 months; GWA really is recognised as the home of Birmingham’s booming independent retail scene.
“With the recent unveiling of huge developments like Grand Central and the new Mailbox, the retail market is becoming evermore competitive but this has also allowed GWA to showcase its unique retail offering. They are the lifeblood of the Midlands’ retail economy.”
Giving the high-street retailers a run for their money and contrasting the disposable ‘fast-fashion’ movement, this independent focuses highly on providing bespoke services and affordable timeless pieces that you can ensure no one else will be wearing.
With authentic wooden architecture and clean white interiors the store’s environment is warm and welcoming, while their rails of first-class clothing and staff product expertise really put the enjoyment into shopping.
Having visited Liquor Store Womenswear myself for a pair of Levi jeans, the wonderful one-on-one bespoke tailoring services that provide are unlike any other. Well, in fact, they are the only store that provides bespoke jean fitting services in the area.
Since the store, located in the Great Western Arcade, first opened its doors to the public back in October of last year it has really been going from strength to strength.
Now they are looking to expand their stock into selling exciting lifestyle and homewear products, including candles and stationary.
For high-quality clothes that will be both durable and stylish for years to come, it is definitely worth taking a trip to Liquor Store Womenswear.
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Image credit: Liquor Store